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If my experience is anything to go with, Shorts certainly do give you quite a generous amount of exposure on the platform, with comparably less effort required than creating traditional, long-form content. Are YouTube Shorts good for growing a channel? People were engaging with a brand new channel made up only of Shorts, and I was able to gain a subscriber or two per day, despite the data suggesting that not many of them would have made it to my “hit subscribe” call to action at the end of each video.īased on my experiment and the idea of YouTube Shorts as a whole, are they worth making to grow your channel’s views and subscriber base? I would say that yes they are, but how you use them depends on your situation. This seems similar to what TikTok does - prioritising the discovery of brand new content. The algorithm seems to favour new Shorts, but disregard them afterwards. Creating and publishing a 60-second video like mine took around 15-20 minutes, rather than the hours that might go into a long-form YouTube video.Īfter initially promoting a newly-published Shorts video, there was little to no obvious growth in view count for any video days or weeks after it was published. YouTube is seemingly promoting Shorts (for now) and I was able to generate hundreds of views for many videos with relatively little effort. YouTube Shorts Experiment: Observations and DiscussionĪfter 30 days of posting Shorts to YouTube, and in light of the data above, here are a few things that stood out: All but one of the subscribers was gained on the watch page of a video, with one subscribing from my channel page. Over 30 days, I gained 53 subscribers and lost 7, giving a final total of 46 - over one per day, not too shabby. I tracked the results in YouTube Analytics, taking account of views, watch time, and subscribers. I posted one short video per day for 30 days, around the same time each afternoon.Īs best I could, I optimised each upload’s title, tags, description and thumbnail. In my case, I wanted to test how effective YouTube Shorts would be at launching a new YouTube channel from scratch. Let’s go! Testing Out YouTube Shorts: My Experiment

#How to set up a youtube channel in 30 days full
If you’re totally new to YouTube Shorts, you might want to check out my full guide to them here - complete with a full explanation and tips for optimising Shorts videos for success. In this blog post, I’m going to show you exactly what happened when I used only YouTube Shorts to grow a brand new YouTube channel - showing you my views, watch time, and subscriber count after 30 days and 30 videos.Īfter that, I’ll discuss the results and tell you whether I think YouTube Shorts are worth it as a way to grow a new YouTube channel or promote the growth of your existing one. Are you looking to use YouTube Shorts as a way to get more views and subscribers, and to grow your channel?
